Online presence is necessary for businesses. A business that is not online will not be able to compete effectively in the

market.

The center of your online presence will be your website. You need to have a functional, user-friendly and aesthetically pleasing website. This will require the best web hosting.

You should not opt for a free website. That will only give you a sub-domain and you will not have access to the root of the website. Thus, it will be hard to do a number of things.

You need to purchase a domain name and subsequently host it. A good domain name is interesting and easy to remember. You should choose a suitable extension. The .com, .net and .biz extensions are good for businesses. However, you can select a country-specific domain name. A charitable organization requires .org extension.

With a suitable domain name, you can create an unlimited number of sub-domains and open unlimited emails. A website will brand your business.

The success of your business will depend on the web hosting. You need a fast hosting. This will make your website to load in a matter of milliseconds.

A slow loading website will be a turn-off. People will not stay on such a website for long. They will exit in seconds. As a result, the website will have a high bounce rate. That will result in a low search engine ranking. Actually, bounce rate is a ranking factor.

If you are starting out, you can choose shared hosting. This is affordable. However, it means sharing resources with many other websites. This will only be ideal if your website does not have many visitors.

As visitor numbers increase, you can upgrade to business class hosting. Dedicated hosting is for websites that usually receive millions of visitors every day. Dedicated hosting will come with dedicated support that will help with setting up the hosting and managing it.

You can opt for monthly hosting fees. Alternatively, you can pay yearly. That will make you save money. Most companies usually offer a free domain name for every hosting purchased.

There will be a control panel from where you will manage your hosting. From this panel, you can create emails and install web software such as a content management system.

The Bottom-Line

In business, online presence is not a luxury. Actually, it is a basic need. You need a website and a blog. Your business should also be present on social media.