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Facebook made some hugely innovative changes to the way it connects its ad publishing technology, brands who want to reach high quality customers, and the social network’s diverse user base in 2012. It’s looking as if 2013 will be just as promising as Facebook moves more deeply into search marketing, mobile advertising, targeting based on big data, and more innovative ways to include brand’s pages, especially for local.
As our small business clients start to consider changes to their budgets for advertising, we wanted to provide Spruce Meida’s outlook on the state of Facebook advertising in 2013. Spruce Media is one of the largest ad-buying platform clients for Facebook, providing a network of tools for companies like ours use to buy large, convenient chunks of Facebook ad space in a variety of forms.
Here’s some of the most fascinating information we found in their report:
- Goals in Facebook advertising for brands are transitioning from fan acquisiton (new likes) to engagement (views, likes of individual pieces of content, shares, comments, etc…)
- The final quarter of 2012 demonstrated continued improvements to the Facebook ad algorithm. ”Facebook is doing a great job of making sure that ads are shown to people who are most likely to be interested in them.”
The most engaging place to serve ads continued to be the desktop-displayed newsfeed as opposed to mobile.
- 42% of all enagement that occurs after people see a brand’s Facebook Ads are photo views and 10% in video views. This further demonstrates the value that Facebook sees in Instagram, and the long term value that they’re going to leverage from this recent aquisition.
- The New Facebook Ad Network: ads off of Facebook on other websites
- These ads will expand Facebook’s reach of ad impressions into third-party websites and publishers.
- Testing has been delayed further into later 2013
- This network will create head-to-head competition with Google, fighting for publisher placement and opening themselves up to multiply revenues by as much as 3 times!
- Graph Search: Facebook’s new search tool
- The first version of Graph Search focuses on four main areas: people, photos, places, and interests.
- Content posted by brands will be discoverable in search results similarly to how brand’s page content is currently showing up in the news feed, making future integration into Facebook search marketing seamless.
- Facebook is by far the ad platform with the greatest amount of targeting data, making advertisements more productive.
- The introduction of Graph Search demonstrates just one more reason that brands need to employ smart paid social media strategies and continue in investing on Facebook.
- “We’ve reached a world in digital advertising where we aren’t just talking about impressions, clicks and conversions, and we can speak about people, reaching them and exactly what they are doing.”
We’re certainly interested in the ad network war that Facebook is about to start with Google and that Business Insider commented on with regard’s to Spruce’s report earlier this month as well. Who will rise as the #1 internet advertising giant?
Contact us at your convenience to discuss more about Facebook-based marketing, and how a combination of “paid” advertising and nontraditional “free” marketing on Facebook might drive more revenue for your business.
BWD’s last blog post provided readers with four ways to optimize their expertise by blogging. Having a blog of any kind is always advantageous, but creating and maintaining a blog as an industry professional can be more beneficial to your business than you may already know.
Take Dr. Petrusia G. Kotlar, DC, who has been practicing chiropractic since 1984. Dr. Kotlar recently launched a great new blog The Healthy Hive, which focuses on natural living and maintaining a healthy lifestyle. She also writes about the services she offers and includes information about the location of her practice. As a professional within the health industry, there are numerous reasons why keeping an informative blog will benefit her in the long run. Read about three of these reasons below.
Share Your Actual Location
As a small business owner, your company’s success relies mostly on your real clients and customers, or the people actually handing you cash. By including your physical locations on your website, your present and future clients will be able to locate your business more easily and are more likely to book appointments or visits. Even if sharing your location doesn’t help to generate any immediate new leads, your name and locale will be a strong indicator as to your professional authority and expertise. Check out one of BW?’D’s earlier posts about the benefits of claiming your business location on Yelp as well.
A Blog: Great Low-Cost Marketing, Stay Ahead of Competitors
Every business needs to market its brand, but not every single one thinks they can afford to do so. A blog is a wonderful, low-cost marketing option for those who can afford to invest in an initial design and web presence, but lack the funds for a continual budget. Instead, update your blog yourself with relevant information to prove to your clients that your business is professional and skilled. Your blog will also help you to differentiate your brand from others. Help yourself stay ahead of the competition by highlighting your exceptional services or products. For help from our experts in consulting, design, technical details, and more, contact BW?D.
Connect With Other Like-Minded Professionals
Continual blogging can have a truly awesome network effect. Use your blog or digital publication to connect and meet others in your field, guest blog with others, and comment and share your thoughts and opinions. Not only will your blog benefit from this extra exposure, but you’ll notice how much easier it is to network online as well.
Ready to take the next step? Contact us now to get started.
One of the most important features of any blog is the ubiquitous “About” page. Akin to a personal biography, this kind of page gives a blogger a chance to connect with readers on a more personal level. It offers the chances to share credentials and therefore expertise, in addition to any personal or professional reasons you have chosen to write about this subject matter. This task really shouldn’t be difficult at all. To help, here are four things to consider including in your “About” page.
Four Elements to Include in Your About Page
- Who are you? First and foremost, introduce yourself to your readers. First-time readers will most likely click on this page to learn more about you, so give them a great, short narrative. Use a friendly tone, and make your readers feel comfortable, wanting to come back for more.
- What’s your background? In this section, you’ll want to highlight your relevant experience. For instance: if you are writing a fashion blog, highlight your past, present, or future professional experience in the fashion industry. If you have never worked in the industry, that’s okay – explain to your readers why fashion is important to you. Degrees, awards, significant publications and more can only ever help as well. The key is to establish credibility through experience; use this space as a bragging page.
- Where else are you published? As a blogger, self-promotion is critical. In your “About” page, you may want to include links to other websites at which you’ve been published. For example: if you’re an artist, include a link to an external, online portfolio. If you’re a writer, include links to published articles, especially guest blog posts on other blogs.
- Contact Information: Always include contact information in your “About” page if you do not have a dedicated “Contact” page. Not only will interested readers want to contact you with questions or comments at times, but clearly posting your contact information can also help business opportunities to spark more easily.
When it comes to your “About” page, remember to keep a friendly tone, assure your readers why you are an authority on your given subject matter, and provide a quick and easy way for your readers to get in touch.
Thursday, December 12, 2011by The BWD Team in Content Creation
Last month, Hubspot Blog observed that unfortunately, great content does not always lead to success. There are many factors you must consider before writing your new blog post. To ensure that your content positively influences your blog, consider the following suggestions.
Six Content Tips
- Target Audience Appropriate Topic – The central topic or idea behind your blog is the most important aspect to consider when writing for the web. You must make sure that your topic is appropriately targeted towards your blog’s audience. In order to do this, take the extra time to understand and analyze your audience, then review your idea, and make any necessary changes.
- Attention-Grabbing Title – Your reader’s first impression is almost always established with the title of your article or new blog post. Without a compelling and eye-catching title, your content remains hidden. A great heading should be short, concise, clear, and most of all interesting to your target audience.
- Detail Check – Details such as spelling and grammar count … a lot! Think back to an instance when you were reading a great novel or blog, and you found a typo. Did it cause a disruption in your reading? In order to avoid such errors, have a friend or colleague proofread and edit your work.
- Blog Promotion – Promote, promote, promote! This can’t be stressed enough. Besides, you’ve worked hard on your blog and you want others to read it and enjoy it. Share your latest blog post via social media platforms such as Facebook and Twitter and work with companies like BW?D to pursue other forms of promotion.
- Sharing Tools – You don’t have to be the only one who promotes your work. Encourage your blog’s readers and fans to do the same by incorporating social media sharing buttons (Facebook and Twitter), on your blog. Last month, Hubspot Blog stated that including a twitter share button on your blog leads to at least seven times more blog mentions. What are you waiting for?
- SEO – Effective search engine optimization (SEO) will help your content receive the exposure it deserves. Identify keywords that are appropriate for your business, and use these throughout your blog in titles, tags, and blog posts. BW?D offers a number of SEO services to guarantee the placement of your blog in search engine result pages as well. Click here to learn more about SEO and link building for blogs.
These tips serve as a guide to proper content optimization. Remember, great content does not mean successful content. Think before you write.
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