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Blog Design Portfolio

Inside New York: New York City Guidebook

How we helped an Ivy League publication reach its social potential

For Columbia University's self-published NYC guidebook Inside New York, Blog What? Design chose to go with a full photo background that easily adjusts itself to any screen size. While working with the brand team at INY, Blog What? Design devised a strategy and further implemented a new blog in addition to the efficient showcasing of the publication's thousands of articles.

The resulting website created a highly vibrant community of both writers and commenters allowing the publication to reach a new level of user interaction it had previously never experienced with its print publication in addition to providing new digital sales of the book itself.

The Specifics of our Services

Design: Inside New York's new website focuses on a central blog, allowing the team to present new additions to the publication every day, as opposed to once a year.
Brand Experience: Blog What? Design teamed up with Inside New York's print designers to create an online brand that was comparable to the original, yet highly versatile in a digital sphere.
Social Media: In conjunction with the newly developed digital brand, Blog What? Design created accompanying social media graphics for the publication's Twitter and Facebook accounts.
SEO: Inside New York's digital redesign incorporated code that has propelled them towards the top of the results for many New York centric key words.
Advertising: Blog What? Design worked with Inside New York's managing team to create new monetization strategies, including the publication of display advertising in an unobtrusive manner.
Code Development: The code behind Inside New York's website is configured to display the publication's content quickly and effectively, saving both time and money.
Digital Commerce: Inside New York provides quick purchase options for their yearly print publication in a prominent location, as a result increasing online sales significantly.