Conversion optimization, or conversion rate optimization (CRO), is the practice of not only gaining a large online base of web visitors–be it to social platforms, your websites, or other locations–but effecting movement and traction with that base as well. Whether to boost sales or to increase online subscriptions with the subtlest of design changes, conversion optimization techniques are used to convert mere visitors to loyal customers.
We’ve already covered the basics of conversion optimization for beginners, and in this post we’ll be discussing more in depth techniques as a part of a case study for one of our favorite clients, Dress Your Guests. Although the effects of CRO are hard to distinguish from simultaneous demand increases or just pure luck, we’re confident that these three techniques will help you gain not only new web traffic, but new, loyal customers as well.
1. Rethink a Redesign
Redesigning your website and satellite digital properties to be clear, concise, and eye-catching is a job for the experts. Not only does it take creativity to design an aesthetic and cohesive brand, it takes a developer with complex knowledge of a variety of coding languages–such as PHP, jQuery, mySQL, HTML, CSS, and many others–to make the ideas a reality on screen. BWD has a team of artists, consultants, and coders with years of expertise to deliver to you beautiful digital user experiences in any sort of timeline needed. Our recent redesign (pending release in 2014) of the fashion start-up, Dress Your Guests, convinced its founders what the tiniest differences in layout and user experience design make in publishing effectively to boost digital readership and signups.
2. Trust the Trust Marks
Incorporating your clients’ testimonials, well-established logos, and integrated reviews from websites such as Yelp or Foursquare can do wonders to immediately establish your credibility as a company through simple and well placed visual recognition and reinforcement. BWD works closely with our clients to gather press logos, happy clients’ feedback, and showcases of well-known logos to communicate to future clients, “We’ve done great work for >>insert worldwide brand here<<, so we’re certain we can help you out, too!” In the case of Dress Your Guests, we made sure to feature the most prominent press outlets in the fashion world on their front page to demonstrate their expertise in the industry.