SEO Myths: Five that Bloggers Need To Know Now

There are many SEO myths currently circling around the web. As a blogger, it is important to know the difference between web analytics myths and truths.

Five SEO Myths Dispelled for Bloggers

1. Using old SEO will improve your blog – This is false. Technology is constantly changing. As a blogger, it is important to keep up with the current technological trends. Instead of hanging on to old SEO tactics, use your time and money to invest in other concerns such as working on your content, fixing technical issues on your website, or building links.
2. Paying for links is bad and can get you banned – This isn’t necessarily true. On one hand, you may generate links to your blog or website by paying for products and services such as advertisements, press releases, sponsorships, etc. On the other hand, when paying for these products or services, you are always taking a chance. The good news – experts say that Google is unlikely to ban anyone for strategically placing paid links.
3. Bad links won’t hurt your website – This is partially true. A few bad links won’t harm the reputation of your website, but an overwhelming amount just might, especially if you don’t take action. Make sure to protect yourself against unwanted SPAM by moderating the comments on your blog and keeping your address out of bogus websites through bad link building.
4. Using meta tags has an impact – This is false. A meta tags is HTML markup that is inserted into a header or a web page after the title tag. Meta keywords haven’t been used for several years, and won’t impact the success of your website unless Google chooses to utilize them in the search results.
5. Keyword density isn’t important – This is 100% false! Keyword density is the percentage of times a keyword phrase appears on a web page, compared to the total number of words on the page. Search engines use algorithms to determine how relevant the content is on a page, in which keyword density is a huge determining factor. But be sure not to over-stuff your post! Google can also pick up on the fact that their system is being abused, as well. Between five or eight iterations of your keyword is a good rule of thumb, and be sure they’re spread out from the beginning to the end of your post.

These are just five of the top SEO myths, now dispelled. To ensure the success and quality of your blog, make sure you know the difference between SEO myths and SEO truths.