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3 Critical Points to Consider When Choosing a CMS
Friday, September 9, 2011by The BW?D Team in Digital Experience, WordPress
Commonly known by its acronym “CMS,” your content management system is generally the backbone of your website, whether it’s a blog or a complex, user-driven portal.
As a result, it’s essential that you and the team members involved during the strategy building phase of your digital project consider why choosing the right CMS now is critical.
What to Remember When Choosing a CMS
- You may be prone to security breaches. Widely distributed content management systems are very often prone to regular security breaches. These threats include basic bot scripts trolling the internet for old and faulty versions of your CMS, to more sophisticated personal data theft attempts. Regardless, as a website owner you’ll want a content management system who’s security is widely accepted and respected, in addition to an option that is regularly updated so as to plug security gaps found after the previous version has been released.
- You’ll want a user community to be available quickly and easily when things break down. During the diagnostic process of repairing a broken feature or any other technical aspect of your website, you or your developer will most likely check first to see if the bug has been replicated by another individual. This means heading to Google or the CMS’ developer community. Systems lacking such a community or widely read database of bugs can mean increased costs for you, the owner, thanks to a more lengthy repair period. Features such as discussion boards can cut this period in half or better.
- Switching CMSs can be costly. Although we often provide comprehensive transfer services for clients, either from host to host or from one CMS to another, it is definitely prudent to make sure that you’ve made the best choice so that this situation never arises. Having published thousands of posts and have ten times the number of comments, it can be much more costly to correct any hiccups during the transfer process.
So what’s our answer to such a critical decision? Well it’s WordPress of course! This blogging-platform-turned-CMS not only provides updates consistently and often so as to plug any security holes, but boasts an amazing user community as well.
Thanks to recent updates such as custom post types and the ever-growing plugin community, WordPress consistently provides our clients with the flexibility and security they need to promote their digital ventures all while keeping costs low.
So what will you publish today?
Tagged with: Blogger, CMS, WordPressLeave a Comment
What Facebook’s New Timeline & Open Graph Beta Means for your Brand
Thursday, September 9, 2011by The BW?D Team in Digital Commerce, Digital Experience, Facebook

Credit: Facebook
Today at Facebook’s annual f8 conference, the social network giant announced game-changing modifications to the ways in which Facebook user data is served up and curated. “Timeline” is a total re-approach to the profile while the new beta version of Facebook’s Open Graph protocol provides for social application development never before seen on such a massive level.
Timeline offers users the ability to curate their life’s data all in a thoroughly manageably chronology, including simple inclusion and exclusion settings in addition to a beautiful new presentation.
Facebook’s Open Graph Beta will provide some fascinating new ways for users to connect with the brands they know and trust, offering great new opportunities for future digital commerce.
Open Graph Beta: An Exciting New Opportunity for Facebook Application Development & Your Business
As a part of the growing Social Web, Facebook’s Open Graph Beta will offer a social experience alongside many online activities previously unexposed to this type of interaction on a massive level.
Tagged with: e-commerce, Facebook Timeline, spotify2 Comments
Users of Social Media More Likely to Buy Online
Thursday, September 9, 2011by The BW?D Team in Digital Commerce, Social Media
Small business and large corporations alike now posses the ability to market themselves to millions of consumers thanks to the growing rates of adult social media users and their active tendency to consume online, more so than those who do not use social media.
The Nielsen report released on Monday supporting these claims notes that social networks and blogs account for around a quarter of total time spent on the Internet. The report further stated that Americans now spend more time on Facebook than any other website on the Internet.
Tagged with: e-commerce, Facebook, tips, Twitter1 Comment
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