Ellen’s Food and Soul: The Blog

Ellen approached us with a beautifully designed website. She had only one problem; her site needed a blog! Previously reaching her readers regularly through e-mail newsletters, Ellen was looking for a way in which she could keep archives for anyone to read and create opportunities for new readership. Blog What? Design provided her with a custom WordPress design and installation that fit in perfectly within her existing website and design. We provided her with the basics in terms of blogging such as categories, comments (with SPAM protection!), and an RSS feed subscribable via e-mail or a reader to get her away from the limits of e-mail newsletters. We even provided a link so that her generally non tech savy readers could better understand how and why RSS functions to ease them into the updated transition.

Other useful features include a “print this” post button that led to a print-friendly version of her articles, and a “share this” post button allowing readers to share Ellen’s work on a variety of social media websites or via e-mail. We were also able to feature Ellen’s favorite kitchen tools and products via a personalized Amazon store. She now receives a commission on each sale made through this page!

The most enjoyable part of this project? Taking a crack at Ellen’s delicious seasonal recipes.